Barb's marketing corner
Get to know me!
Get to know me!
I hold a BSBA from Central Michigan University and an MBA from Wayne State University. I telecommute from the Mile High city of Denver and have held sales and marketing positions in the telecom and high tech industry for the past 20+ years. As a marketing manager for eight years with Cisco, I supported services for enterprise networking and led global marketing for Cisco IoT and Connected Transportation solutions.
Prior to joining Cisco in 2012, I was a Senior Marketing Manager for Genesys/Alcatel-Lucent leading their SaaS and Hosted Contact Center strategy. Before that, I spent 13 years in sales and marketing of telecom solutions with AT&T/Lucent/Avaya.
My diverse skill set, resourcefulness, aptitude to learn quickly, and ability to create compelling content and innovative strategies give me the tools to succeed in a variety of roles. I can manage and lead multiple projects in a fast-paced environment while keeping a sense of humor, remaining flexible and finding creative ways to solve problems.
I collaborate daily with cross functional stakeholders including senior VPs and directors, product managers, sales, AR/PR, technical marketing and others. With a strong passion for writing, I have written and created hundreds of marketing assets including presentations, event messaging, blogs, videos, infographics, executive briefings, eBooks, whitepapers, ads and webinars. I also enjoy writing for fun and to support volunteer efforts.
Having a little improv experience, I strive to apply the basic concepts of improv
in business. After all, it's not just about wit and comedy. Staying present in the moment, listening carefully and being adaptable is really what it's all about.
My areas of expertise include:
PowerPoint, Excel, Word, Adobe Illustrator, InDesign, WordPress, Adobe Analytics, Adobe Experience Manager (AEM), Domo, Eloqua, Salesforce.com, PhotoShop, and video/audio editing programs. I also collaborate daily using Cisco Webex and MS Teams.
When I'm not working, I like to golf, bike, hike, read, write, cook, take photographs or simply hang out enjoying good times with family and friends.
I grew up in Michigan and frequently visit family and friends in my small hometown near Ann Arbor. As an avid sports fan, I cheer on my favorite teams: Michigan Wolverines, Detroit Tigers, Lions, and Red Wings plus the Denver Broncos and Colorado Rockies. And, of course my alma mater CMU Chippewas.
Prepare for Wi-Fi 6 with our guidance
(best viewed with Google Chrome)
The city of Linz, Austria
enhances the passenger experience with improved safety and efficiency.
Accelerate intent-based networking with reduced risk and disruption
For more, check out the Services for Enterprise Networks web pages I helped create and manage
Denver, Colorado 80222, United States
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